bite my words

Dispelling nutrition myths, ranting, and occasionally, raving


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Grocery store lessons: Sexcereal

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I don’t know if this really counts as a “grocery store” lesson as I have yet to see this product in a grocery store. Regardless, this Sexcereal has to be seen to be believed. When I first heard about it (thanks to my friend and fellow dietitian Mark McGill), I thought it was simply cereal that had been formulated for men and women based on their nutritional needs. Seems reasonable, as they are somewhat different. However, looking at the ingredient lists of the respective cereals I see that this is not the case. The men’s cereal contains: bee pollen, black sesame, wheat germ, camu camu, maca, pumpkin seeds, chia seeds, goji berries, cacao nibs, and oats. The women’s cereal contains: maca, cranberries, cacao nibs, sunflower, chia seeds, almonds, flax seeds, oat bran, ginger, and oats. Very similar formulations which are going to provide very similar nutrients.

This cereal, not only claims to be specifically formulated for men and women to meet their nutritional needs. It also claims to serve to improve sexual health. While some of the ingredients are purported to improve hormones and libido, even if they actually do so it’s unlikely that the small quantity of each of these in one serving (3 tablespoons) would have much, if any effect.

I also have trouble taking a company seriously when they have errors on their website. Yeah, I know, sometimes I have typos on my blog. But… I’m the sole contributor and I’m not selling anything here. If I were, I would have multiple edits and professionals ensuring that everything was perfected. Check the ingredient page to see for yourself.

How exactly this cereal is “not a granola” is a little lost on me. I’ve never heard the oat ratio before (70% oats or more makes a food product a granola apparently). And how does having less oats make sexcereal more of a “whole” food. It doesn’t.

There’s nothing wrong with sexcereal. It seems to be a perfectly healthy food. It’s the marketing that leaves a bad taste in my mouth.

 


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The DL on “green coffee extract”

Sorry about the hiatus there over the weekend. Don’t worry; I wouldn’t abandon you like that! I was just busy driving halfway across the country for a workcation. During my travels I noticed a new pair of “Refreshers” beverages that Starbucks is promoting. The Very Berry and Cool Lime Refreshers™ Beverages allow you to “rethink how you energize” with green coffee extract. They give coffee haters a way to enjoy coffee without any of the actual taste of actual coffee.

I was curious what this “green coffee extract” was so I picked-up one of their little brochures. It turns out that green coffee extract is… wait for it…. caffeine! That’s right, just good old fashioned caffeine. The fact that it comes from green coffee beans is completely irrelevant except to Starbucks clever marketers. I hate to break it to you but these “moderate-calorie” afternoon pick-me-ups still contain 70-90 calories in a grande (that’s about 66-86 more calories than a grande black coffee) all of which come from sugar. If it’s the caffeine boost you’re looking for, these drinks have considerably less caffeine than brewed coffee or espresso. Refreshers™ are no replacement for coffee. If you don’t like coffee you’re much better off with tea than you are with these beverages.


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Farm-grown soup in a can

I saw a commercial the other night for a ubiquitous soup company. Among their marketing statements they said that their soup is “made with farm-grown ingredients.” It’s funny how nutritious and back-to-basics that sounds because when you really think about it, what else would their soup be made with? We’re not yet at the point where we’re growing carrots and chickens in petri dishes for mass consumption. Their soup can also help you achieve a healthy weight. You could probably say that about pretty much any food if you only consumed enough of it that you were ingesting fewer (or the same) calories than you were expending. Marketers are savvy. They know that we want to be thinner and that we want to know where are food comes from. So they provide us with the illusion that their product is the answer. This soup ad made it seem like it was the next best thing to growing, harvesting, and cooking the vegetables yourself. I decided to take a little peek at the nutrition facts for one of their “healthy” options. This particular soup had 480 mg of sodium per roughly one cup serving. I don’t know about you, but if I’m having soup for a meal I’m liable to eat more than that. Even if you do stick to the serving size on the label that’s still a large chunk of your daily sodium in one small bowl. You’d be much better off making a pot of soup yourself.



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How much “real ginger” is in ginger ale?

My colleague has decided that I’m her own personal investigative reporter. She asked me to find out how much ginger is actually in ginger ale and to report on it in my blog. Unfortunately, my investigation hasn’t been particularly fruitful. Here’s what I was able to find out: I went to the Canada Dry website and found the ingredients in their ginger ale: Carbonated Water, Sugar/Glucose-Fructose, Citric Acid, Natural Flavour, Sodium Benzoate, Colour. In their little write-up they state that their ginger ale has “100% natural flavours, including real ginger”. Their FAQ section has the question: “How much real ginger is in Canada Dry ginger ale?” and the answer: “That information is part of our proprietary formula and is not divulged.”  Clearly, the “real ginger” is just one of the ingredients included under “Natural Flavour.” I emailed the company to ask what the other “natural flavours” are and what form the “real ginger” is in (e.g. ginger syrup). This is the response I received: “The amount and source of our natural flavors is considered proprietary information. The “natural flavors” listed on the ingredient statement contains flavor from many types of real ginger roots. The ginger flavor in ginger ale is extracted from the ginger roots and then blended with other citrus flavors to produce the unique flavor in ginger ale.  Since the ginger flavor is combined with natural flavors, we chose to label the combination “natural flavors” on the ingredient statement.” I can understand that Canada Dry would be concerned that someone might steal their secret recipe. However, I am a little surprised that they wouldn’t reveal the source of the other “natural flavours” as this would be important information to someone with a food allergy or intolerance. I’ve hit a dead end with my investigation, so this is where my conjecture comes into play. As ingredients are listed by weight (therefore the most common ingredient is the first ingredient and the last ingredients are generally quite negligible) and ginger is part of “natural flavours” (not even listed individually) I don’t think that there’s a whole heck of a lot of “real ginger” in Canada Dry’s ginger ale. If you want to be sure that you’re getting ginger root in your ginger ale, and you have a little bit of time on your hands, you could try making your own. I found a recipe on Simply Recipes for homemade ginger ale. My only suggestion would be to use less simple syrup than the recipe recommends. Try adding to your glass by the teaspoon, stirring, and tasting until you obtain the desired sweetness. I’m not endorsing this as a healthy recipe, but in relation to the questionable quantity of “real ginger” in commercially produced ginger ale it’s a better option.

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