This trainer’s ridiculous self-promotion plan has really gotten under my skin. The premise of what he’s doing is to gain about 60 pounds over six months and then show people how easy it is to lose weight by losing all the extra weight over the next six months. As far as self-promotion goes, it’s a grand idea, he’s gotten publicity all over the world. As a responsible health professional it’s a terrible proposition. This man is just perpetuating the (false) notion that being overweight or obese is the result of a lack of self-control and that it’s an individual problem, easily solved by following his exercise and nutrition plan for a mere half-year. And voila, you’re “cured.” Obesity is an incredibly complex condition and is much more a result of the environment than of “personal failing.” I think that his simplistic view of weight loss is offensive to people who have struggled with obesity for years.
I also take issue with the advertisements on his blog. How can someone purporting to promote healthy weight loss permit ads for rapid weight loss products and programs to be plastered all over his webpage?