Kudos to Vogue for making a pact to project the image of “healthy models”. I suppose it’s a step in the right direction, but I wish that it went further. According to an article in The Star: “They agreed to “not knowingly work with models under the age of 16 or who appear to have an eating disorder,” and said they will ask casting directors to check IDs at photo shoots and fashion shows and for ad campaigns.” The word “knowingly” makes me uneasy. Why wouldn’t they just say “not work with”? Why put that word in there at all? Maybe I’m reading too much into it, but to me that implies that they might just turn a blind eye to underage or underweight models. It’s inserting a loophole into their pact. Also, I’d like to know how they’re going to decide which models “appear to have an eating disorder”. I’d like to see more stringent criteria and perhaps some sort of eating disorder screening.
The article also points out that Vogue’s parent company Conde Nast publishes other magazines like Glamour and Allure, yet they have no plans to implement a similar policy across publications. I’m not sure what Vogue’s target readership demographic is but I would guess that it’s slightly more mature women than Glamour and Allure are targeting. Wouldn’t it make more sense to implement a “healthy model” policy for the magazines that are being read by a population that’s at a higher risk for developing eating disorders? Just sayin’.