Dispelling nutrition myths, ranting, and occasionally, raving

Would you like fries with that gold medal?

1 Comment

Props to the Academy of Royal Medical Colleges for calling out the London Olympics for their inappropriate sponsors. Much like, hmm… oh, a dietetic association accepting sponsorship from PepsiCo, the London Olympics is being sponsored by McDonald’s, Coca-Cola, and Heinekin. Pairing such nutritionally void types of food with highly skilled and fit athletes sends a terrible message to the average person, in particular, the average child. It implies that these world-class athletes regularly dine on such foods which, in most cases, is highly unlikely. Even if olympic athletes are consuming poor diets they are burning far more calories than most of us could ever imagine burning due to their intense training regimes. There is also the implication that poor diet can be compensated for by exercise. This is blatantly untrue, even if you are burning off the excess calories from a big mac combo (and let’s be realistic, you’re probably not) you’re still not going to be as healthy as you would be if you were fuelling your body with nutrient-dense foods. The association being drawn between nutritionally inferior foods and athleticism is disturbing. If the Olympics can’t find sponsors who don’t sell crap food then perhaps it’s time for the Olympics to rethink their entire operation.

Advertisements

Author: Diana

I'm a registered dietitian from Nova Scotia, living and working in Ontario, Canada. My goal is to help people relearn how to have a healthy relationship with food.

One thought on “Would you like fries with that gold medal?

  1. Amen to that!

    How can our nation, or any other nation for that matter, have any hope of achieving a state of good health & well-being when even the purest of athletic competitions (where athletes are chastised for taking one tylenol-3 too many) allows big business to impart their reign and influence on the participants, spectators, and everybody else?!?

    What hope does that give for every other segment of society? None! Why even bother fixing the school system, for example, when eventually kids will probably go to McDonald’s Elementary or Coca-Cola High? It’s a joke and a travesty!

    I wish the olympic athletes would step up and say something; but since that’s impossible (given that many of them are in the back pocket of big business), I’m glad we’re attempting to shed some light on it.

    Great blog topic!

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s