Dispelling nutrition myths, ranting, and occasionally, raving

Fitocracy and Redbull

1 Comment

To carry on with the tirade against energy drinks I started yesterday I wanted to bring up something that’s been bothering me for a little while. The relationship between Fitocracy and Redbull.

Now, don’t get me wrong, I absolutely love Fitocracy. I just don’t like the association it has with Redbull. There are “Redbull challenges” on Fitocracy. By completing certain activities, members can earn extra points for these challenges. I think it’s a shame that an otherwise amazing fitness site/app promotes Redbull in this manner. It’s also unfortunate that a fitness community needs the financial support of such an unhealthy beverage. Te me, it’s akin to Dietitians of Canada accepting sponsorship from the food industry. Is there truly not a better way to get funding than by advertising unhealthy products? Hopefully members are intelligent enough to realise that Redbull is not going to aid them in their fitness goals.

Author: Diana

I'm a registered dietitian from Nova Scotia, living and working in Ontario, Canada. My goal is to help people see food and nutrition from a different perspective and understand that nutrition and health are not necessarily a result of personal choice.

One thought on “Fitocracy and Redbull

  1. Why not ask Dick directly?

    That said, Dietitians of Canada is an established organization that represents a regulated health profession and collects significant fees from its members while Fitocracy is a young startup that has no formal affiliation with public health. While I’m not a fan of Redbull or energy drinks, and while I’d certainly prefer it if they weren’t tied to Fitocracy, I’m not sure the comparison is a fair one.


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