This product purportedly encourages localized fat-loss during exercise. The post claims that if you touch an area of your body with little or no fat that it will be much warmer to the touch than an area of the body with “stubborn fat”. This difference (which I’m not buying – my tummy feels warmer than my arm) is attributed to the “fact” that there is less circulation to the area of your body with the greater amount of fat. Supposedly, applying Sweet Sweat to your troublesome areas before a workout will increased the circulation to the area and thus the fat will pretty much melt away.
What are the magical ingredients in Sweet Sweat? Their website doesn’t say. It doesn’t really matter anyway. Lotion or no lotion, you can’t target specific areas of your body to reduce fat. If you want to know the truth about exercise and health you should read The Cure for Everything by Tim Caulfield and Which Comes First, Cardio or Weights by Alex Hutchinson. The short of it is that you can’t control which areas of your body to lose fat from when you’re working out. The harder you exercise, and the healthier a diet you consume, the more likely you are to achieve the results you want. Sweet Sweat is not going to help you reach your fitness goals.