This article: Impact of milk consumption and nutrient intakes from eliminating flavored milk in elementary schools really got under my skin. According to the study of 49 elementary schools, milk sales dropped by 26% and there was an 11.4% increase in discarded milk, suggesting a 37.4% decrease in milk consumption at school when flavoured milks were no longer available. The researchers then calculated replacement of the lost nutrients and determined that 3-4 more foods would need to be consumed (increasing calorie and fat consumption) in order to replace the nutrients lost from the decrease in milk consumption. This would also result in an increase cost of $4, 600 per 100 students per school year.
Interestingly, a little Internet searching revealed that these “findings” were nothing new. In fact, pretty much identical findings were released back in 2009 in research funded by MilkPEP (Milk Processors Education Program). There was actually quite the proliferation of propaganda produced as “educational” tools for teachers, school principals, and health care professionals. Here are just a few links: The National Dairy Council, Milk Delivers, Healthy Eating (Milk Delivers alias apparently). All of these materials suggest that keeping flavoured milks in schools is essential to the health of the students. Are you kidding me??!
First of all, why the heck should we be letting young children “choose” chocolate and strawberry milk? They are children they do not have the decision-making ability to determine that chocolate milk is not a healthy choice. As adults we have a responsibility to provide children with the best nutrition possible. Lost profits for the milk industry should not be a factor in determining what type(s) of milk are made available to students. Nor should the threat of increased costs for school cafeterias. Let them have good old-fashioned white milk or an unsweetened fortified milk alternative. Secondly, school is not the only place that these children are eating. Alleged lost nutrients from the decrease in milk consumption at school don’t necessarily have to be compensated for at school. Children should be eating breakfast and supper, as well as another snack or two, outside of school hours. Sufficient nutrients should easily be obtained throughout the day. Lastly, there are plenty of foods other than milk that provide children (and adults) with the nutrients present in milk. Milk is not the be all and end all for protein, calcium, and vitamin D that the dairy industry would have you believe. There are other dairy products such as yoghurt and kefir which can provide superior nutrition to milk. There are also many other foods that contain protein (e.g. fish, poultry, eggs, beans, tofu, etc.) and many other foods that contain calcium (e.g. canned salmon with the bone-in, yoghurt, almonds, figs, cherries, some tofu, fortified milk alternatives, etc.). As for vitamin D, it’s not naturally occurring in many foods (it’s added to milk) and even with milk consumption it can be difficult to meet the recommended intake. It’s present in fatty fish, egg yolks, fortified milk and milk alternatives, and other fortified foods such as cereals and yoghurt.
Eliminating flavoured milks from schools is not going to cause children to become malnourished. We shouldn’t pander to the industry and allow them to convince us that children will only drink their milk if it’s full of added sugar (really, is their product so bad that it’s unpalatable without added sugar and flavour?). Nor should we believe that milk is an essential food for adequate nutrition. Don’t fall for propaganda masquerading as research.