I’m sure you’ve heard about Burger King’s new “Satisfries” by now. They’ve been all over the papers and my twitterfeed and chances are, two days later, I’m the last dietitian to blog about them. But even if the topic’s been blogged to death how can I not address it?
My first thought was “I don’t know how I feel about these fries”. At 20% fewer calories and 30% less fat than BK’s standard fries they do provide a slightly less unhealthy option for fry-lovers. As many of us dietitians like to suggest making small initial changes (e.g. milk instead of cream in coffee) to help clients with weight loss goals I thought, “well, maybe these have a place”. But then I thought about it some more…
I said that the Satisfries are slightly less unhealthy because, despite what BK would like you to believe, they are still not actually healthy. They are still deep-fried potatoes. How did they reduce the fat and calories? Apparently they changed the proportions of the breading they use on the potatoes so that they absorb less of the oil in the deep-fryer. Awesome. Because we all love secret breading recipes on our fries, right? They still don’t have much in the way of nutrients other than calories from simple carbohydrates and fat. They have no vitamins to speak of and the only real mineral is about a third of your daily sodium.
I also started having visions of the fat-free frenzy in the 80s, and the current sugar-free and gluten-free frenzies. Did the reduction of any of these nutrients in the food supply have any effect on the obesity rates? Is our population any healthier as a result of these initiatives? Nope and nope. All it is, is clever marketing by companies to have us feel better about the crappy food they’re peddling. Odds are, as with the other initiatives, if one orders these Satisfries they’ll end-up over-indulging in something else and undermine their efforts to eat better. The Satisfries will sit on the tray, just like the diet pop, with the 1, 250 calories Triple Whopper with Cheese because, after all, they’re having the healthy fries. As far as efforts to curb obesity rates go, reformulating processed food is going to do little or nothing. What we really need is a complete overhaul of the current food and education systems, as well as our physical environment.
My final issue with these fries is the implication of the name. What exactly about a french fry with fewer calories and less fat than a regular fry makes them satisfying? Wouldn’t they be less satisfying than regular fries?
French fries, unless they are oven-baked from whole potatoes with olive oil and spices, are undeserving of a health halo regardless of how you slice (or bread) them.