This article: Food firms could be out of the obesity debate baffled me. The by-line reads: “Food and drink manufacturers must emphasize the role of exercise in reducing obesity or risk being sidelined in the debate and hit with stricter regulation, according to new research.” What? Isn’t that exactly what many food and beverage companies are doing? I seem to remember Coke, for example, having an ad campaign based around how many calories it takes to burn off a coke. Isn’t this one of the biggest problems with the current debate? That you can out-run your fork? That food manufacturers want us to believe that we’re fat because we don’t move enough, not because we’re not eating properly? Sorry, hate to break it to ya, but the most important factor in losing, and maintaining weight loss, is diet. And the best way to attain a healthy diet is to prepare it ourselves rather than relying on packaged, processed, manufactured foods.
Of course, the by-line obscures one of the major recommendations of the research. That recommendation is that the role of public health in education and health programming should be emphasized. Sadly, they do state that food manufacturers should be making greater efforts to reformulate their products to meet the weight management needs of the consumers. Honestly, I think this is a fool’s errand. It’s been done before; and look where all those low-fat and fat-free products got us? Here. Greater import needs to be placed on cooking and the food system needs to be restructured so that “junk” foods are no longer subsidized, while fruits and vegetables are.
I for one, don’t see it as any great tragedy if the food industry was to be sidelined in the obesity debate. Frankly, their inclusion only serves their interests and keeps the mistaken belief that individual responsibility is the key to conquering obesity alive.