Last week everyone got all in a kerfuffle because KIND bars were told that they were not allowed to use the term “healthy” to market their snacks by the FDA. Since I’ve promoted KIND bars on here in the past (my first, and only, giveaway) I felt that I should weigh in on the subject.
In my opinion, as far as snack bars go, many KIND bars are a damn sight better than the alternatives. Many of them contain only about a teaspoon of sugar, compare that to upwards of six teaspoons in other snack bars. They are all nut-based, which is a nice change from the refined ingredients in many granola bars. The packaging on KIND bars doesn’t actually state “healthy”. This was a claim made on the KIND website. If you want to see some misleading packaging, just take a walk down the granola bar aisle. Here are just a few examples that I found:
I understand that the FDA and CFIA need to ensure that food manufacturers aren’t using terms willy nilly. Otherwise you’d have every bottle of pop, chocolate bar, and bag of chips claiming some sort of health promoting abilities or ingredient. But really, really? I think that all this incident does is to highlight the difficulty with food marketing and health and nutrition claims. “Healthy” is a relative term and the criteria the FDA has used to define it may not fit for everyone. As you know, the negative effect of dietary saturated fat (especially from plant sources) has recently been called into question. Using specific nutrient quantities to determine whether or not a product can be marketed as “healthy” is tricky, and frankly not all that useful. You’re far better off reading the ingredients and making your own decision as to whether or not you want to include a particular food in your diet.