In case you missed it last week, the Internets got their collective panties in a twist about this article sharing a typical day of food for the founder of Moon Juice.
Moon Juice, for those such as myself who are not in the know, is ostensibly the most popular juice bar in LA.
Pardon me for not being surprised that her diet includes ridiculous things that I’ve never heard of before and am not entirely convinced are actually food. Things like Brain Dust and quinton shots. Ugh.
People immediately began decrying her diet. Just for fun, I decided to do a completely unscientific analysis of the nutrient content of her food to see just how her food stacks up when compared to a diet of recognizable food items. I used the nutritional info listed for the products on the Moon Juice website where I could. For everything else I just googled for nutrition information. I only looked at macronutrients, so it remains to be told how nutritious her diet is in terms of micronutrients.
Breakfast: 307 kcal, 13g CHO, 17.5g fat, 27g protein, 7g fibre, 3g sugar
Snack: 284 kcal, 31.1g CHO, 12g fat, 2.5g fibre, 8g sugar, 9g protein
Lunch: 265 kcal, 20g fat, 10.7g CHO, 4g fibre, 5.9g sugar, 6.3g protein
Snack: 353 kcal, 36.9g CHO, 8.5g fibre, 21.7g sugar, 22.5g fat, 7g protein
Snack: 280 kcal, 30g CHO, 6g fibre, 6g sugar, 4g fat, 26g protein
Supper: 50 kcal, 9g CHO, 0.5g fibre, 0.7g sugar, 0.6g fat, 5g protein – Potentially an entire day’s worth of sodium in this meal alone!
Snack: (Nutrition info for Heart Tonic is unknown, estimating the nutrient values for the chocolate based on single servings of all the ingredients mentioned) 174 kcal, 5g CHO, 3g fibre, 4.5g fat, 21g protein – I find it hard to believe that this chocolate is remotely palatable without any added sugar but maybe that’s just me.
Totals for the day: 1713 kcal, 135.7g CHO, 81.1g fat, 101.3g protein, 31.5g fibre, 45.3g sugar
I must confess, I’m a little disappointed that her diet didn’t show any glaring imbalances. Overall, it’s maybe a little low in carbs, and a little high in protein and fat and sugar. But essentially, it’s actually fairly well balanced.
I would be a little concerned about calcium, vitamin D, and vitamin B12 consumption for someone following this diet. Also, the sodium is quite high. Not knowing her energy requirements it’s hard to say whether or not 1700 kcal is adequate. That would depend on her height, weight, level of activity, and resting metabolic rate.
Even though this diet is not horribly balanced I still wouldn’t recommend it to anyone. Why? Well, variety is very important in a balanced diet. Based on the fact that she seems to eat essentially the same things every day she’s quite likely not getting all of the micronutrients that she needs. She may also be getting excessive amounts of others through her supplements.
Speaking of the supplements, there’s quite a few ingredients in there that are questionable at best. I don’t think that anyone can say with any degree of certainty that they’re safe to consume on a regular basis. Although one can say with a fair degree of certainty that they won’t live up to the claims. They’re definitely not worth the hefty price tags. Although if you’re willing to spend $55 for a 25 serving jar of Brain Dust then you probably need all the help you can get maintaining “healthy systems for superior states of cognitive flow”.