I was about to do some dreaded yoga the other day and YouTube always makes you sit through an ad before you get your video. This time the ad caught my attention.
A bunch of cute kids identifying foods. Intended to elicit our horror at the inability of children to recognize peppers while quickly naming chicken nuggets. Sure, it’s sad that many kids don’t recognize vegetables. What got me though was the fact that this was an ad for Kashi!
Kashi, a brand that sells highly processed cereals and granola bars, chock-full of ingredients that are likely unrecognizable as “real” food by the majority of the population, not just cute children.
For example, here’s the ingredient list for their classic Go Lean cereal:
Puffed seven whole grains and sesame cereal (hard red wheat, brown rice, honey, cane syrup, barley, triticale, oats, rye, buckwheat, sesame seeds), corn flour, expeller pressed soy grits, corn meal, cane syrup, expeller pressed soy protein, oat hull fibre, wheat bran, soy flour, corn bran, seven whole grains & sesame flour (whole: oats, hard red wheat, rye, brown rice, triticale, barley, buckwheat, sesame seed), salt, natural flavour, annatto colour.
Lots of grains, sure. There’s also sugar in there three times. And how about expeller pressed soy protein as a recognizable “real” food. Or “annatto colour”? Yep, whole grains, and a whole bunch of irony in Kashi products.