Dispelling nutrition myths, ranting, and occasionally, raving

Rocco’s dispiriting diet

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Okay, I have to go and be all unsexy again and tell you that a healthy diet doesn’t have to consist of ridiculously overpriced supplements and complicated recipes made from rare ingredients scavenged by sherpas from the top of mountains in Peru, or whatever. I know that it’s boring and basic but you can eat only easily identifiable foods, available at your local grocery store, simply prepared and be healthy.

What prompted this? Have you seen the news about celebrity chef Rocco DiSpirito’s “unbelievable amounts of food” diet? You know what it reminded me of when I was reading it? That moon juice lady’s diet.

I think it’s fantastic that Rocco is feeling healthy on his diet. That doesn’t mean that it’s for everyone. Just because he’s lost weight doesn’t mean he’s suddenly an expert on weight management or nutrition. Just like how everyone who eats seems to fancy themselves nutrition experts, it seems like everyone who’s lost weight fancies themselves to be weight loss gurus. It’s like that time my boyfriend’s knee was mysteriously swollen and I told him it was probably bursitis and he went to emerg and waited a quadrillion hours to have the doctor take a cursory glance at him and reach the same diagnosis. So, basically, I’m a doctor now and if you tell me your ailments I’ll diagnose you. Save you a bunch of time in emerg.*

Anyway… Rocco’s diet honestly doesn’t sound like all that much food to me. I do manage to put away quite a bit myself but if he’s starting his day with an almond milk protein shake (more about this later) he’s probably not starting off with many calories. His next “meal” was cantaloupe with stevia and his homegrown herb puree “sugar-free” of course which is very important when you’re pairing it with a fruit that’s calories pretty much 100% come from sugar. Next was pickled mackerel (fresh from the boat; don’t even bother if you don’t have your own personal fisherperson). Afternoon snack was: Bluefish Tacomole. ‘It’s a taco shell that we make from fiber and protein and it had guacamole and local bluefish made on our 700 degree plancha.'” Second afternoon snack was a bar and a shake (both products available for purchase on his website, more on this later as well). Supper was taste-testing some food he prepared for an event. No wonder he found himself “starving” when he got home at 3 am and promptly scarfed: “Berry Beignets, Stuffed Green Peppers with Turkey and Tomato, Chocolate Protein Bar”. Pretty much the closest thing to a proper meal he ate all day.

Because Rocco has become a weight loss expert simply by shedding 30 pounds he now sells a line of affordable outrageously overpriced nutritional supplements so that we can all benefit from this expertise he can make money. Links in the article (which leave me wondering, is this really an article or a thinly veiled advertisement?) take you to his product website. Naturally, there is no information on the size of each product, nor the nutrition information, but these are minor details when you’re buying the perfect body. Rocco’s “Just Shakes” boast home delivery (which is apparently unique when Internet shopping) and, “contain 28 grams or more protein, are dairy free, sugar free, gluten free, non-GMO, lactose & whey free, soy free and contain at least 8 grams fiber.” A steal at $299 USD ($389.67 CAD plus an arm and a leg and your first born in shipping and duties) for an unspecified quantity. His bars are: “made with only eight 100% all organic ingredients: organic puffed brown rice, cocoa powder, freeze dried strawberries, dark chocolate, pumpkin seeds, coconut nectar and stevia. No preservatives, stabilizers or additives of any kind. At only 102 calories and a gram of fat THIS BAR IS A REAL TREAT—it is Reduced calorie / Low fat / Saturated fat free / Cholesterol free / Low sodium / No added sugar.” Apparently coconut nectar doesn’t qualify as “sugar” because Rocco and his marketers are hoping we’re too stupid to realize that coconut nectar = sugar. At only $48.95 for a box of 12, $63.79 CAD, that’s $4.08 per bar ($5.32 CAD). That’s a pricey 102 calories.

I think it’s great that Rocco is so pleased with his current diet that he feels the need to share it with the world. I think it’s a shame that he’s profiting from the sale of outrageously overpriced products and that his diet is being packaged as a healthy weight loss choice for all. We’re all different, our nutritional needs, likes, and body shapes and sizes vary considerably. Just because a celebrity, chef or otherwise, has lost weight eating a certain way doesn’t mean that it’s the way we should all be eating.

*Please note, I do not in any way fancy myself to be a doctor. Do not come to me for diagnosis. Go to your family doc or emerg as the situation warrants.

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Author: Diana

I'm a registered dietitian from Nova Scotia, living and working in Ontario, Canada. My goal is to help people relearn how to have a healthy relationship with food.

2 thoughts on “Rocco’s dispiriting diet

  1. Wow 28 grams of protein for breakfast, that is half of my daily requirement and the day has just begun. He seems to be another protein junky which I suppose is just a way to sell his protein bars to all of the people that continue to believe that protein is the magic bullet of life.

    Liked by 2 people

  2. If the bars only have 8 ingredients, why not give me the recipe and I can make them myself? Execpt for the freeze-dried strawberries, it all seems easily attainable at any store. I’d have more respect if he wrote a cookbook – oh, wait, he did that a bunch of times already…yoyo dieter moving on to Jenny Craig territory now – selling overpriced diet food.

    Like

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