Dispelling nutrition myths, ranting, and occasionally, raving

Should the government allow industry to market to kids in schools?

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Last week I found out about a new food literacy initiative. According to the introduction to their online survey (which unfortunately only wants input from teachers, principals, and board of education consultants) this initiative will involve visits to schools to provide hands-on healthy eating education opportunities. This initiative is an undertaking of the Dairy Farmers of Canada.

I am all for getting food literacy education back into schools. I think that by educating children from a young age about growing, harvesting, preparing, and enjoying food we could prevent a lot of the unhealthy eating habits and chronic diseases that are so prevalent in our society. However, I don’t think that this should be done by any means necessary, and I see the provision of food literacy education by industry as highly problematic.

This is nothing against milk, or the Dairy Farmers of Canada. Milk is a nutritious food and can (although it doesn’t have to) be part of a healthy diet. I love lots of dairy products. I still don’t think that it’s appropriate for Dairy Farmers of Canada to be providing nutrition education in public schools.

From the Dairy Farmers of Canada website:

Run for farmers by farmers, Dairy Farmers of Canada is the voice of Canadian dairy farmers.

Dairy Farmers of Canada (DFC) is the national policy, lobbying and promotional organization representing Canada’s farmers living on approximately 12,000 dairy farms. DFC strives to create stable conditions for the Canadian dairy industry, today and in the future. It works to maintain policies that foster the viability of Canadian dairy farmers and promote dairy products and their health benefits.

Dairy farmers fund its operations, including promotional activities.

I think that makes it pretty clear what their mandate is. It’s not to provide unbiased nutrition education to children. It’s to promote their products to consumers. Make no mistake about it, that’s what they would be doing by providing food literacy education to children in schools. They would be marketing to the next generation of consumers.

Would it be appropriate for Coca Cola, McDonald’s, or Frito-Lay to provide food literacy education to a captive group of school children? Just imagine if KFC announced that it would be providing food literacy education to children in schools. Parents and the public would be freaking out. It’s no more acceptable for the dairy industry to be given access to children in schools just because some dairy products are nutritious. It’s highly inappropriate, not to mention ironic, for any food industry lobby group to be marketing to children in schools whether it be under the guise of food literacy education or not.

 

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Author: Diana

I'm a registered dietitian from Nova Scotia, living and working in Ontario, Canada. My goal is to help people relearn how to have a healthy relationship with food.

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