Ever notice the proliferation of magazine articles telling you what to eat instead of something else? It’s almost always one crappy food versus another somewhat less crappy (but much less desirable) food so that you’re left feeling guilty if you choose the “not that” and resentful if you choose the “eat this”. And evidently people eat this shit up because I see articles with some variation of this format pretty much weekly (and I don’t even read magazines). There’s even a whole website devoted to the premise with actual books you can buy. Yes, people will pay money to have people tell them what to eat but heaven forbid the government try to simply make it easier for them to make healthier choices.
Despite their “no-diet weight loss solution!” twitter bio, it seems to me that the “eat this, not that!” is all about restriction and food selection based purely on calories. Their website is literally a compendium of terrible trendy nutrition and fitness click-bait. You’ve got everything from “20 ways to boost your metabolism” to “how to lose weight while doing every day tasks” to the following header:
Oh okay, that sure sounds like a “no-diet weight loss solution”. I mean, at least make the effort to not put the freaking D-word in there if “no-diet” is your shtick.
I spent sometime the other evening scrolling through their twitter feed and I’m convinced that much of what they post is sponsored content. They’ve got things like Dunkin’ Donuts vs Krispy Kreme, fat burning supplements that actually work, how to eat McDonald’s fries without damaging your body, the best and worst Subway sandwiches, almond milk is bad (no protein) but drink this brand not that brand (even though they both only have 1 gram of protein per cup), yay Starbucks (for – I kid you not – having nut “milk” options) but also boo Starbucks (for having high calorie baked goods). Alongside these there’s also lots of your standard: drink more wine, eat more coconut oil, buy these overpriced so-called paleo superfood snacks.
How about we stop shoving shame-laden food down people’s throats and instead promote healthful choices, ways to get people in the kitchen, and the pleasure of eating.