Last week my friend Mark tweeted this:
I think our fear of “unnatural” or “artificial” ingredients has gone too far. I’m generally one to go for real sugar any day over artificial sweeteners. I prefer the flavour and I’m of the opinion that a little of the “real” thing is better than a lot of the fake. In some case though it just doesn’t make sense to be choosing real sugar.
There is no benefit to choosing sugar-sweetened gum over gum sweetened with sugar alcohols. We know that sugar consumption, especially when in products that spend a long time in the mouth (such as gum) promotes the development of cavities. While xylitol (the sugar alcohol generally found in sugar-free gums) may not be the great cavity preventer it was originally touted as, it certainly doesn’t promote the development of cavities like sugary gum does.
It’s beyond me why anyone would think that a “natural” (and come on, how natural is commercial chewing gum anyway?) gum containing sugar is a superior choice over artificially sweetened gum. Shame on Excel for taking advantage of the fear of the “unnatural” by reverting to a product that is likely to incense dentists, dietitians, and doctors alike. File this product under another great example of a natural fallacy.