It’s March and that means it’s Nutrition Month. The time of year when dietitians post a whole bunch of the same social media messages that were created by Dietitians of Canada and a whole bunch of people probably mute the hashtag “NutritionMonth2020” to stop the onslaught. And I have to confess, even as a dietitian, that impulse is strong. But, the bombardment of generic healthy eating messages aside, there’s another reason why I hate Nutrition Month and that’s the fact that it’s more of a vehicle for Big Food to promote their products than it is an opportunity for dietitians to promote nutrition and our profession.
Every year Dietitians of Canada releases a suite of Nutrition Month tools and resources. And every year I find myself feeling frustrated by the obvious bias they exhibit for their sponsors. Let’s see if you can guess the two sponsors this year just by the recipes in their free recipe booklet: Hearty Manitoba Vegetable Soup, Avocado and Fruit Salad with Basil and Honey, Proudly Canadian Beet and Barley Salad, Roasted Cauliflower Farro and Avocado Salad, Avocado and Tuna Salad Sandwich, Easy Red Lentil Dhal, Grilled Vegetable Bean and Avocado Tacos, Mexican Squash and Bean Salad, Super Easy Chicken Parm, Chewy Ginger Pecan Cookies, Peach Strawberry and Almond Muesli, Yoghurt Bark. To help you out a little, I’ve bolded the recipes that were supplied by the sponsors. One is obvious: Avocados from Mexico. The other may be a little trickier: Dairy Farmers of Canada.
Dietitians are supposed to be an unbiased, evidence-based source of nutrition information and yet how can we expect people to believe that when a national dietetic organization accepts sponsorship from food companies and exhibits clear preference for those foods as a result?
Don’t get me wrong, I love avocados as much as a Millennial and I consume plenty of dairy products. However, both of these foods are problematic and should probably not be so heavily promoted by Dietitians of Canada. There are ethical concerns about both avocados and dairy (e.g. methane gas, land use, animal welfare). In addition, these are both fairly high-ticket grocery items, at least in Canada. A single avocado often goes for $1.99 at my local grocery store while a modest block of cheese is at least $7.99. Considering that about one in eight households in Canada is food insecure is it really appropriate for DC to be promoting such costly items as part of national Nutrition Month? I mean, considering that an annual DC membership costs $496 and DC has roughly 6000 members, surely to goodness they could develop a few recipes on their own, or even have members submit them so that they didn’t have to resort to corporate sponsorship.
All this to say, I hate Nutrition Month. Nutrition Month could be great. Dietitians of Canada has a fantastic opportunity to promote nutrition, dietitians, and all that we do. However, as it stands, Nutrition Month does nothing more than to undermine our credibility as nutrition professionals.