Bonus post this week because it’s National Sandwich Day and I’m ranty. Don’t get me wrong, I have nothing against sandwiches, or a day to celebrate them. I love a good sandwich. It’s something else that’s co-opting the celebration of bread and fillings that’s leaving a bad taste in my mouth.
I feel like a super-grinch for writing this but I think that it needs to be said, if only to give people pause for thought. You see, this National Sandwich Day, Subway restaurants across Canada will be making a donation of a sandwich to Food Banks of Canada for every sandwich and drink sold. All I’m seeing in response to this is jubilation. It’s a “win-win”. Sandwiches for everyone, even the poor!
Why do I have to go and rain on this parade? Well, there’s the same issue that I raised when talking about fast food fundraisers for health organizations. This is just a marketing ploy for Subway. They come out looking like heroes for donating sandwiches to food banks while we all give them great press on social media and flood their stores with business for the day.
Because the beneficiary of this day of charity is Food Banks Canada, and the fast food company is Subway, I have some different concerns than I do with the fast food for health charitable model. Okay, Subway is not quite as “bad” as many fast food chains. That being said, processed meat and cheese are not foods that I would consider particularly healthful. The food banks also aren’t (technically) health organizations. Not in the same sense that hospitals and the MS Society are. This means that my objection is not so much with the issue of benefiting the health of some at the cost of others.
My issue here is the model of food charity. While food banks play an essential role in our country the truth is, they shouldn’t. When they first appeared on the scene in the 80s their mandate was to put themselves out of business. They’re a bandaid that’s being used to reattach a limb. Encouraging days like this Sandwish Day only serves to perpetuate the belief that food banks are solving the problem of hunger, food insecurity, and poverty. They are not.
If Subway truly wanted to help “fight hunger” they would pledge to pay all of their employees a living wage. They would offer more full-time positions and provide benefits to all their employees. One day of charity is not even a drop in the bucket. If we want reduce food insecurity then we need a Basic Income Guarantee and Living Wages across the country. Forget the subs.