Dispelling nutrition myths, ranting, and occasionally, raving


Special report: How not to lose 18 pounds of belly fat in one month!


Okay… I know that I’ve essentially written this post before but I can’t resist commenting on this advertisement for green coffee bean extract. I was on facebook (don’t worry it’s for work!) the other day and I noticed a promoted link to an article that appeared to be that American show The Doctors praising the benefits of some miraculous way to drop body fat. I was surprised that The Doctors would be promoting such nonsense so out of curiosity I decided to check out the link (above).

Not surprisingly, the link takes to you a site that doesn’t have any mention of The Doctors whatsoever. It, on first glance, appears to be an article written for Women’s Health magazine. It’s also an advertisement for a brand of green coffee bean extract masquerading as an article written by an actual journalist. The journalist? One Helen Hasman. Who, upon googling appears to have been the reported for several diet scams. Does this person exist? It doesn’t seem so. Even if she does, she is certainly not a reporter for Women’s Health.

As with the other advertisement for another green coffee bean extract, this ad raves about people who lost weight without making any diet or lifestyle changes. All they had to do was take the pills. I can completely understand why people would want to believe that this is true. Who wouldn’t want to be able to lose weight without changing their diet or lifestyle? However, if it was this simple don’t you think that more people would be doing it? Have you ever met someone who’s lost weight without changing their lifestyle? (chronic diseases don’t count!). Even the comments on the “article” are clearly fake. And when you click on the “links” to other sections of the magazine they all take you to a site from which you can purchase the magical green coffee beans.

I’ve said it before: don’t fall for advertisements masquerading as articles.


Beware of ads posing as articles


I was recently told about this article praising green coffee bean extract for its weight loss properties. Apparently a woman in Toronto took it and, without making any additional lifestyle change, lost 29 pounds in four weeks!

As soon as I started reading the article I knew it was an advertisement. At a glance, it appears to be a legitimate news article. The header reads “Consumer Lifestyles”. However, the writing style is that of an ad, not of journalism. If you click on any of the links (i.e. beauty, health, nutrition, about, contact) at the top of the page, they all direct you to the home page for the weight loss supplement brand being advertised in the “article”.

There is no good science to date to support the use of green coffee bean extract for weight loss. Check out Science Based Pharmacy for the facts.

The fictional woman in the advertisement bemoans that weight loss clinics and diet programs were too expensive. You know what’s an even less expensive method of weight loss than a bottle of (more than likely) useless pills? A healthy diet and regular exercise.