Dispelling nutrition myths, ranting, and occasionally, raving


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Showing a little KINDness to KIND bars

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Last week everyone got all in a kerfuffle because KIND bars were told that they were not allowed to use the term “healthy” to market their snacks by the FDA. Since I’ve promoted KIND bars on here in the past (my first, and only, giveaway) I felt that I should weigh in on the subject.

In my opinion, as far as snack bars go, many KIND bars are a damn sight better than the alternatives. Many of them contain only about a teaspoon of sugar, compare that to upwards of six teaspoons in other snack bars. They are all nut-based, which is a nice change from the refined ingredients in many granola bars. The packaging on KIND bars doesn’t actually state “healthy”. This was a claim made on the KIND website. If you want to see some misleading packaging, just take a walk down the granola bar aisle. Here are just a few examples that I found:

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I understand that the FDA and CFIA need to ensure that food manufacturers aren’t using terms willy nilly. Otherwise you’d have every bottle of pop, chocolate bar, and bag of chips claiming some sort of health promoting abilities or ingredient. But really, really? I think that all this incident does is to highlight the difficulty with food marketing and health and nutrition claims. “Healthy” is a relative term and the criteria the FDA has used to define it may not fit for everyone. As you know, the negative effect of dietary saturated fat (especially from plant sources) has recently been called into question. Using specific nutrient quantities to determine whether or not a product can be marketed as “healthy” is tricky, and frankly not all that useful. You’re far better off reading the ingredients and making your own decision as to whether or not you want to include a particular food in your diet.


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First ever giveaway!

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As you know, I’ve never had a contest on my blog before. Normally if someone approaches me to promote something on here I turn them down. That’s not what this site is all about. However, when a rep from KIND Snacks contacted me and asked if I’d like some free samples and the opportunity to give some to you too, I said “yes and yes!”. KIND is not paying me for this blog post and I wouldn’t be writing it if I didn’t think they made a great product. I mean, how could I pass up some free KIND bars? Even if my boyfriend does love them too so I have to share them with him.

Some of the KIND bars are a little high in sugar; more of the older flavours that incorporated dried fruit. Most of the newer ones have 4-5 grams of sugar, which, without the use of non-nutritive sweeteners and sugar alcohols, I challenge you to find in any other snack bar. I love that they’re simple whole ingredients, primarily nuts, and are a good source of protein and fibre. They’re a great snack to stash in your bag, car, or desk for a quick pick-me-up in the morning or afternoon. I can’t wait until their “strong” bars (with flavours like Honey Mustard, and Thai Sweet Chili are available in Canada. I must confess, one of my missions when I went to Boston to run the marathon last spring was to find (and eat) these Strong bars. Sadly, the only flavour I came across was the Hickory Smoked.

Okay, okay. I know you just want the free stuff. So… For your chance to win a free box of KIND Bars just comment on this post telling me your favourite flavour of KIND bar or your favourite product they make. My personal fave is the Dark Chocolate Nuts and Sea Salt. It’s the perfect marriage of healthy snack and decadent treat.

The contest will close on Monday, February 2nd at 9:00am AST. The winner will be randomly selected. Once contacted, they will have 12 hours to get in touch with me with their mailing details. If they don’t respond by that time, a new winner will be randomly selected. Good luck and happy snacking!

Update February 2nd:

We have a winner! Congratulations Vanessa! You’ll be receiving a free box of Kind bars in the mail shortly! Thanks to everyone who entered.