One of the joys of blogging is getting unsolicited requests from PR people telling me what to write about. Some of them are pretty random, like the one I got about promoting the new album from a former reality show contestant, the tenuous connection to my blog? That the singer is committed to living a healthy lifestyle. Ha. Some of the requests are interesting and worth writing about (like the Beyond Milk and Cookies project I wrote about a few weeks ago). And then there are the slightly scary ones.
Those would be the ones from groups such as the American Beverage Association. The message I received urged me to “keep the facts in mind” and proceeded to disparage a new study that purportedly found that “postmenopausal women who sip diet soda are more likely to experience heart attacks and stroke“. Unfortunately, the research has yet to be published so I can’t comment on it directly. However, I think it’s pretty telling that the ABA feels sufficiently threaten by the research that they’re emailing bloggers such as myself (who, if they’d done any reading at all would have seen that I’m generally critical of the food industry) asking us to be critical of such research.
The email included a link to the ABA’s “educational” website “Let’s Clear It Up” which states:
Soda is a hot topic. And the conversation is full of opinions and myths, but not enough facts. America’s beverage companies created this site to clear a few things up about the products we make. So read on. Learn. And share the clarity.
The website presents “myths” and “facts” on topics such as artificial sweeteners, marketing, and caffeine, among many others. Unfortunately, it would take me far too long to comment on each “myth” and “fact”. So I’d just like to make a couple of fairly general comments. The first is in regard to marketing. The ABA claims that soft drinks and energy drinks are not marketed to children. Soft drinks not to audiences younger than 12 years of age, and energy drinks not to those in grade school. Are you kidding me?! Energy drinks sponsoring extreme sports isn’t marketing to teens? Putting cute little polar bears in your commercials isn’t targeting children?? I know that the pledge to stop marketing to children was just last year but I don’t think all that much has changed since Yale reported on broken industry marketing promises in 2011. The second is that many of these “facts” are misleading and while not being outright lies are twisted truths. Take hydration for example. Just because the 8-glasses-a-day has been busted and because other sources of fluid can contribute to hydration does not make pop a good choice for hydration. Sigh.
“Let’s Clear It Up” is a desperate attempt by the ABA to convince the public that their unhealthy beverages are healthy. The only thing made clear by the site is that the industry is running scared.