Dispelling nutrition myths, ranting, and occasionally, raving


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Mars has a new health (read: marketing) initiative

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Not having internets yet (we moved last weekend) has put a cramp in the blogging. Sorry for leaving you all post-less on Wednesday. I’m currently posted up at my fave local cafe with a pina colada tart and a vat of coffee, using the wifi, the sacrifices I make for you guys ;)

Have you heard that Mars Food has launched a “global wellness initiative”? This Health and Wellbeing Ambition will ostensibly develop and promote healthier food choices. Skeptical? Yeah, me too. I’d love to think that this would be effective but I’m inclined to think that it’s more lip-service and marketing than a genuine concern for the health and well being of people.

The key changes that they’ll be making include:

  • providing consumer guidance on the package
  • changing the Mars Food website to include a list of “occasional” products (those to be enjoyed once per week) and a list of “everyday” products
  • reducing added sugar (in a limited number of sauces and light meals by 2018) and sodium (an average of 20 percent by 2021) and adding vegetables and whole grains
  • expanding multi-grain options so that half of all rice products include whole grains and/or legumes; and will also ensure that all tomato-based jar products include a minimum of one serving of vegetables

Honestly, I don’t see any of these “changes” being dramatic or making a significant different in the health of consumers. I’m curious what the consumer guidance on the packaging will look like. However, I can’t imagine anyone going to the Mars website to check to see how often they should be consuming chocolate bars. It’s not the Ben’s rice that’s having a negative impact on peoples health (well, I guess that depends on the individual, but generally speaking…). It’s the incredibly inexpensive chocolate bars (yes, that’s only one piece of a complicated puzzle) that are available everywhere in prominent displays.

Just as a bit of an aside, tomato sauces will include a minimum of one serving of vegetables?! What sauces are these that they don’t already? Unless they’re increasing the serving size, there’s no way that this can be achieved by simply adding more vegetables. It’s the sort of statement that sounds good until you actually think about it. At which point you realise that all of the statements made by Mars are that sort of statement. Designed to make the company look good without making any real significant effort or meaningful change.