Dispelling nutrition myths, ranting, and occasionally, raving

1 Comment

Fitocracy and Redbull

To carry on with the tirade against energy drinks I started yesterday I wanted to bring up something that’s been bothering me for a little while. The relationship between Fitocracy and Redbull.

Now, don’t get me wrong, I absolutely love Fitocracy. I just don’t like the association it has with Redbull. There are “Redbull challenges” on Fitocracy. By completing certain activities, members can earn extra points for these challenges. I think it’s a shame that an otherwise amazing fitness site/app promotes Redbull in this manner. It’s also unfortunate that a fitness community needs the financial support of such an unhealthy beverage. Te me, it’s akin to Dietitians of Canada accepting sponsorship from the food industry. Is there truly not a better way to get funding than by advertising unhealthy products? Hopefully members are intelligent enough to realise that Redbull is not going to aid them in their fitness goals.