At some point someone came up with the brilliant idea to use scare tactics, guilt, and shame to convince people to do (or stop doing) certain behaviours. I think it may have originated with smoking cessation where people thought that showing people videos of people smoking through holes in their throats and with horrible mouth cancers would convince people to quit. And then people thought, “hey, it worked for tobacco, let’s try it with food”.
Unfortunately, while these tactics may work in some situations, and with some individuals, as a general rule, making people feel like shit about their choices isn’t a terribly effective strategy to convince them to change.
I see so many (possibly well-meaning) people sharing shaming messages in an effort to get people to follow their dietary regimes that essentially every food is now laden with guilt and dolloped with fear.
There are popular memes trying to make people feel guilty for not being vegan or to make people feel guilty for being vegan.
There are headlines like “There is no conspiracy: Gluten really is evil”, “7 reasons why you should stop eating meat immediately”, “Eating bananas at breakfast is bad for you”. Books like: 141 Reasons Sugar Ruins Your Health and The Hidden Dangers of Soy. Not to mention all of the vloggers, bloggers, and Instagram nutritionistas pushing their agendas. Seriously, go to google and type in “why you should never eat ____” and insert pretty much any food in there. You’re pretty much guaranteed to get at least one hit telling you why practically every food is going to kill you.
This isn’t healthy. We should not be afraid of something that is essential to life. Something that should be pleasurable. We shouldn’t be loading every food up with fear.
For those using these fear-based messages to try to convince people to join your diet, you’re probably not having the effect you intended. Rather than convincing people to change you’re quite likely just making them feel like what they’re doing is shameful. Maybe they’ll secretly try to change because they’re embarrassed about their shameful food choices and then just feel even worse if they fail. Maybe they’ll just ingest a little bit more guilt every time they eat something they’ve been told is evil.
The nutrition world has become like some sort of twisted religious cult where once you’ve been “saved” you need to spread the gospel and indoctrinate as many heathen eaters as possible. Instead, how about we stop trying to push our person beliefs onto everyone else? How about accepting that there is no one and only diet? That what works for you and is enjoyable for you might not work for everyone else. Let everyone else enjoy their food in peace unless they ask for your opinion.